Food, Life, and Health

A simple and natural principle of life.
The right food nourishes the body, nurtures the mind, and gives people vitality.

Our fundamental mission is to help extend healthy longevity through food.
Not merely to be kept alive, but to truly live.
By enhancing the life force and natural healing power within the body, we can live longer and healthier lives.
We continue to create foods based on this natural principle.

Living in Harmony with the Land

For generations, people have continued to eat what was grown in their own land.
In doing so, they naturally developed a sense of gratitude for the blessings of the earth and a deep appreciation for nature.
The crops they harvested became nourishment, joined with a thankful heart, and helped shape both body and mind.
The body and the land, meaning people and their environment, are not separate but deeply connected.
Our lives are enriched by food and the land that produces it.

Eating Whole Foods

Just as the human body has no unnecessary parts, from head to toe,
there is nothing wasted in living things, whether vegetables, grains, meat, or fish.

From roots to leaves, seeds, and skins in vegetables, and from head to tail in fish,
eating foods whole has long been considered beneficial for health.

With grains as well, eating everything except the outer husk provides nourishment.
This allows us to receive the nutrients our bodies need without waste.
We believe that eating living foods as a whole is the natural way of eating.

Harmony

Foods have both yin and yang qualities.
By choosing yang foods in cold weather and yin foods in hot weather,
we can help maintain balance in the body.
Just as with yin and yang, the same is true for the intestinal bacteria within our bodies.
A healthy balance of gut bacteria is important.
It is not simply a matter of one being good and the other being bad.
True health is maintained only when both are kept in proper balance.